Facebook on Monday unveiled a new logo to distinguish the Silicon Valley-based company from its social media applications. The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
The move aims to highlight Facebook’s “brand” differently from the apps and services it offers, including messaging, photo sharing and virtual reality, as well as Libra.
The company’s head of marketing, Antonio Lucio, said that all the company’s offerings, including WhatsApp, Messenger, Instagram, Oculus, Workplace, Portal and Caliber, will be branded with the new brand, which is limited to the company’s name in clear letters starting with orange and ending with violet.
“Today we are updating our company brand to be clearer about Facebook products,” added Lucio.
He continued: “We are launching a new logo for the company and distinguish more between Facebook and Facebook application, which will maintain its own brand.”
He explained that the new logo of the company “is a way to highlight our ownership structure better for people and companies who use our services to communicate.”
This comes at a time when Facebook is under close scrutiny globally for the management of the content of its platforms, and the pursuit of politicians and activists to dismantle the giants of Silicon Valley.
Since its launch as a social media app, Facebook has acquired Okolos for VR equipment and Instagram for photo-sharing social networking, and Portal for Smart Screens has launched Workplace Social Media for business productivity.
The number of users of its applications WhatsApp and Messenger is estimated at more than one billion people.
Facebook has created the Caliber digital currency wallet for use with Libra, the cryptocurrency that is widely criticized globally.