Facebook-owned instant messaging service WhatsApp announced the launch of a new feature. The Catalog feature allows small businesses to present their products to customers.
The company explained that the new catalog function prevents employers from spamming customers. This means there won’t be an overflow of messages and information about business their services or offers.
“Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.”As explained by WhatsApp
When a cafes or store creates a new catalog, customers will be able to see products directly in the app. It won’t be necessary to refer potential customers to the company’s or merchant’s website anymore.
In order to create a catalog a user only needs Whatsapp Business. This is available for mobile Google Android and Apple iOS devices.
The US company has confirmed the availability of the function as of now in; the United States, Britain, India, Indonesia, Mexico, Germany and Brazil.