Mark Zuckerberg, chief executive officer of Facebook Inc., speaks during the Facebook F8 Developers Conference in San Francisco, California, U.S., on Wednesday, March 25, 2015. Zuckerberg plans to unveil tools that let application makers reach the social network’s audience while helping the company boost revenue. Photographer: David Paul Morris/Bloomberg via Getty Images
Following a court decision that forced Facebook to shut down two controversial applications used by the Internet giant to collect information and data, the company launched a new application recently that rewards people for participating in polls, tasks and research.
Facebook said that Viewpoints is an ideal tool to measure the performance of a company’s applications. Such as Facebook, Instagram, WhatsApp, Portal, and Oculus.
“We believe the best way to improve products is to get feedback from people who use it directly,” the social media giant said in a post on his blog. We will use these insights to improve products and benefit the largest segment of users. “
Regarding how the new application works, Facebook explained that once a participant creates an account, they will be invited to join the application programs through which they may receive approximately $ 600 per year.
Before each program, Facebook will explain the information that will be collected from the user, how to use it, and how many points will be earned after the end of the program.
The company will also show users how many points they need in order to earn a reward.
Concerning privacy issues, Facebook confirmed that ViewPoint will ask users for information such as name, email address, country of residence, date of birth and gender. In addition to other information, like the current location, in order to qualify users for individual programs.
The company noted that it “will not sell the information” obtained through the application to a third party, nor will it publish user activity on the application on its social network, or other accounts, without the consent of the user.
Facebook noted that the user can terminate his participation in the program at any time, pointing out that the application “is currently available to users who are at least 18 years of age, and that each program has its own acceptance criteria, knowing that the use will be currently limited to subscribers within the states United, hoping to be available for the rest to users in other countries next year.
But Mashabal, a business and IT site, believes that offering users a reward of up to $ 600 a year would make many people willing to give up their personal information, perhaps for less, and raises many questions about maintaining users’ privacy and collecting their data. .