Social media Copy

5 tips on how to write social media copy

No need for a long intro, because you probably have some copy to write. Here are five tips to think about when writing your next piece of social copy.

  • Approach your audience personally

Think about someone sitting at home thinking about what to eat, buy, or do next. Write like they are right in front of you! Give the reader a step-by-step tour through your solution to their need. Always keep your audience in mind on Social Media content, although you might be writing for mass audiences, make sure not to be vague. You should always use ‘you’ whenever you can in your copy for social media, blog posts, etc.

  • Keep it short, but break up the text in paragraphs

If everything is stacked on top of each other, it will feel like one long wall of words that won’t get read at all. So instead, use short sentences and break them up into bite-sized pieces. It’s not necessary to use long sentences or difficult words, plus the number of characters is limited on many platforms anyway, so use them wisely and keep some space for your emojis. 🤩 😍

  • Write as you’d speak

Keep it simple and avoid complicated language; use words that most people will understand, not just those who are eloquent. Is social media a place for fancy words? Depending on your content, yes and no. Targeting a mass audience? Keep it simple, but do need to show your expertise to your niche audience? Then make sure you share all you know about the topic, also more complicated information.

  • Read your work out loud before publishing!

Reading your text out loud can help to pick up on mistakes made during typing, such as punctuation, etc. It’s also good practice to read what you’ve written to hear if it sounds good to the reader when actually reading.

  • Use your hashtags properly

Hashtags need to be researched. Find out what your audience is looking for, what’s working for your competitors, what’s hot and what’s new in your niche, etc. When you know that, combine them with owned hashtags. Use hashtags to find your audience by asking them to use the # when posting about your product/services. Promote your hashtags consistently for people to start using them.

So there, we have five tips about how to write copy for social media; 1. Being personal 2. Writing in short paragraphs 3. Write as you’d speak, 4. Reading your work aloud before publishing, 5. Use your hashtags properly!

We hope this article provides you with some inspiration for creating and writing your social copy. If you need help with anything, let us know! 🙂 Contact us here.

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