Content Audit · See your website through your visitors’ eyes
DAM WRITERS
Two copywriters, fourteen years of experience. We’re Dam Writers, a Content & AI studio. From SEO blogs to localisation and AI findability, together we make sure your content matches the way your audience searches. Want to work smarter with AI? We’ll help you set up a workflow.
You don’t need an account or a subscription.
What our work has achieved
Measured results, not just fine words
We have worked together as Dam Writers since 2020, and for years before that as independent writers. These results come from Kimberley’s and Yasser’s careers.
Written
4,000+
Articles, web pages and translations, built on research and data.
Top 3 in Google
1,000+
Top-three positions in Google, reached through research, data and clear language.
Organic traffic
114,000
Monthly visits to one platform, built from scratch in one year.
Experience
14 years
Writing for a wide range of audiences and sectors, from SaaS and finance to education.
- Nederlands
- English
- العربية
What we do
From websites to content, AI tools and workflows. Need one service, or a combination? We can help with either.
01
Websites & Tools
Some projects call for a clearer website. Others need a tool that helps people make better decisions. Every build starts with the same question: what will make this genuinely more useful for the people who use it?
Try it free and see what it does for you within a minute
Start free02
SEO content & localisation
Strong content gives people a reason to stay, explore and respond. From website copy and content for search engines to localisation for new markets, every part is tuned to the reader and to what the content needs to do for them.
03
Automated AI Workflows
AI is valuable when it takes over repetitive work without getting in the way of human judgement. The result is practical automation that organises tasks better, improves consistency and frees up time for the work that needs human expertise.
A Content Audit within 10 minutes
When enquiries or growth lag behind the effort you already put in, you need clear priorities, not more guesswork.
This is for you if
- You want more conversions but don’t know where to start.
- You want to know what could be better before you bring in a copywriter or agency.
- You need a clear direction for your content strategy.
- You want to understand your on-page SEO and GEO results, with an action plan.
- You want to see straight away what needs attention now and how to move forward.
The Content Audit in 4 steps
01
Enter the URL of a website’s homepage.
02
See what works and which improvements you can make.
03
Get a prioritised action plan with clear explanations.
04
Choose whether to carry out the actions yourself or ask for support.
The Content Audit
See what your report tells you
Within 10 minutes you’ll know how your website scores, what visitors are missing and what to tackle first. Here’s what it looks like.
One score, built from what your visitor experiences
See at a glance where your website stands. The total score combines content, findability in Google and visibility in AI, so you know where the biggest gains are.
- A total score out of 100, with its breakdown
- Nine parts covering content and communication
- What works well and what holds back a higher score
An action plan with the copy already written
Each action follows your visitor: what they see now, what that does to your message and sales, and what they need. You also see your current copy side by side with a proposed version you can use straight away.
- Three to four actions, in order of importance
- Quotes from your own pages, not generic tips
- Concrete steps, and what to check before you publish
One heading, “Discover everything about our solutions in the demo”, and straight after it a form with six required fields.
Anyone who wants to check with colleagues first doesn’t know what they’ll get, so they put off the request.
See how Google shows your pages
We check the title, description and main heading of every page we review. If something is missing or too long, you get a suggestion you can copy straight away.
- Only the pages with something to improve
- Suggestions that fit 60 and 155 characters
- Based on what is actually on the page
| Page | Title | Description | Heading |
|---|---|---|---|
| Homepage | ✓ | ✓ | ✓ |
| Demo page | ✓ | ✕ | ✓ |
| Product page | ~ | ✓ | ✓ |
Know whether AI assistants can find you
More and more people ask an AI assistant for advice before they choose. We check whether such an assistant can read your website and understand who you are and what you do.
- Eight checks, measured on your own pages
- What we saw and our judgement, for each check
- What to sort out first so you’re easier to find
The images show sample data from a fictional website, in the layout of the real report.
Run a Content Audit
A clearer view of how people experience your website.
No sign-up or account needed!
Blog
What is a website content audit?
See what a useful audit looks at and how its findings become clear priorities for your website.
How the Dam Writers Content Audit works
Follow the evidence from the first observation to a practical action you can assign and review.
How to use your content audit report
Learn how to read the report, choose what comes first and turn recommendations into work with a clear owner.
Frequently asked questions
What does the Content Audit help me understand?
The audit shows what already works well, where visitors may get stuck and which improvements deserve priority. You get concrete recommendations, a clear action plan and a total score, with separate scores for every area assessed.
Do I need an account?
No. You can start with a public website address and get the report without an account or subscription.
Does the audit change anything on my website?
No. The tool scans public information. You don’t need to log in, nothing is changed and you don’t need to install any software.
Can I carry out the recommendations myself?
Yes. Each priority explains what’s going on, why it matters and what a stronger solution needs to achieve. You decide whether to do it yourself or ask us, or someone else, for support.
How long does the Content Audit take?
A complete report takes up to 10 minutes. The audit carries on in the background, so you don’t need to keep the page open.
Can Dam Writers help afterwards?
Yes. We can help you interpret the priorities or carry out selected improvements. The report is still fully usable if you carry on without us.
Which languages is the content audit tool available in?
The tool is available in Dutch and English. You can also choose the report language, so you can request an English report for a Dutch-language website. Our content audit tool will soon be available in Arabic too.
What if I don’t know yet which service I need?
Not sure where to start? Then the Content Audit is a good first step. If you already know what’s holding you back, get in touch. Together we’ll look for the solution that fits best, whether or not that involves our services.