About Dam Writers
Content & AI Studio Dam Writers
Dam Writers is a content and AI studio in Amsterdam, founded by Kimberley and Yasser Vrij Alahwal. We combine years of experience in content (SEO, localisation and digital communication) with a keen interest in how technology is changing the craft.
Written
4,000+
Articles, web pages and translations, built on research and data.
Top 3 in Google
1,000+
Top-three positions in Google, reached through research, data and clear language.
Organic traffic
114,000
Monthly visits to one platform, built from scratch in one year.
Experience
14 years
Writing for a wide range of audiences and sectors, from SaaS and finance to education.
- Nederlands
- English
- العربية
Dam Writers grew out of a collaboration between two writers with different backgrounds and the same belief: effective communication informs, engages and moves people to act. We are partners in life and in Dam Writers. We ask questions, test assumptions and keep each other sharp, so content and technology fit together perfectly.
Kimberley Vrij Alahwal
SEO writer & localisation specialist
Kimberley has been writing for a wide range of audiences and sectors for more than thirteen years. Working directly or through agencies, she has written SEO and UI content, customer stories, technical help articles and social media campaigns.
Her strength is quickly understanding what an organisation wants to say and what the reader needs. She makes technical subjects accessible to customers and prospects. In localisation, the user’s language, culture and situation come first. Kimberley is experienced in training LLMs, using CAT tools and creating content.
Yasser Vrij Alahwal
SEO writer and online product designer
Yasser started his career as a journalist and editor in Damascus, Syria. In Amsterdam he went on to build his career as an SEO writer, an Arabic–English localisation specialist working in both directions, and a content strategist.
He has worked on more than 2,000 articles, web pages and translations. With research, data and clear language, he helped build SEO strategies, reach 1,000+ top-three positions and grow a platform’s monthly organic traffic from zero to 114,000 visits. Yasser studies how information is found, and what makes visitors engage or leave. This approach is also the basis for the Content Audit and other Dam Writers tools.
What we stand for
Three values behind Dam Writers
01
Research comes first
Research is always the basis of our writing and our products. We start with the problem, the audience and the result you want. Then we choose the form and technique for the copy we write and the tools we build.
02
Accessible and clear
Accessibility is our priority. We make technical copy understandable for a wider audience, from SaaS, finance and iGaming to CVs and education. Our writing helps your audience understand your product or service better.
03
We create, AI helps
AI has changed the writing profession. We can research and run checks faster. We also use AI to design solutions that are genuinely useful to you. Responsibility for meaning and quality stays with us.
What we bring together
From your question to solutions that fit
Our disciplines don’t stand alone. We look at what you need and combine what will genuinely move the project forward.
Websites and digital tools
We build websites and tools that present information clearly. Want a new website, or looking for a digital tool for your product or service? At Dam Writers we build custom tools that you fully own.
Content, SEO and localisation
We write, optimise and localise content with the reader in mind. Being easy to find matters, but keeping the meaning intact in another language or market is often overlooked. We work in Dutch, English and Arabic.
AI workflows and quality control
We develop practical ways to use AI where it counts in your work, with clear limits and human oversight. Get in touch to optimise your current workflow or create a new AI-driven one.
Social media content and communities
Kimberley brings years of experience in social media content, community management and online customer contact. That knowledge helps us understand how brands communicate with people and how content is received in practice.
How we work
What you can expect
01
Your question
We start with questions. What do you want to achieve? Who needs to understand you, or be convinced? What already works, and where do things get stuck?
02
Create and test
We make a focused first version and review it for content, tone, ease of use and technical quality. We discuss important choices before they become hard to undo.
03
Handover with context
You get more than the end result. We explain what we did, why we made those choices and how to take it from there yourself.
Let’s make something that works
Tell us where you’re stuck
You don’t need to know exactly which solution you need yet. Tell us what’s going on with your website, content or work process, and we’ll work out the logical next step together.